Professional Certificate in Brand Strategy
S P Jain Institute of Management and Research is a leading school of management
Kickstart your brand management and strategy journey by creating a strong foundation in branding practices with this Professional Certificate in Brand Strategy program. Learn to build and manage customer-focused brands to drive profits and organic growth.
- Learning Format Self-Paced Learning
World’s #1 Online Bootcamp
Why Join this Program
Brand Strategy Course Overview
Create a sustainable brand strategy to improve your brand's position in the market by identifying opportunities and threats that may affect it. Learn how to create and maintain a strong brand, regardless of your position as a brand marketer, business executive, or entrepreneur.
Key Features
- Program Completion Certificate from the prestigious SP Jain Institute of Management & Research
- Become eligible to get SPJIMR Executive Alumni Network membership post-program completion, at an additional cost
- 50+ hours of live interactive classes delivered by faculty members from SPJIMR to enhance your learning experience
- Industry-relevant curriculum designed and delivered by SPJIMR faculty members
Professional Certificate Advantage
Become a brand strategist by learning through this live-interactive program offered by SPJIMR and gain industry-oriented skills to grow your organization.
Partnering With SPJIMR:
- Attend live interactive sessions led by distinguished SPJIMR professors
- Become eligible for SPJIMR Executive Alumni Network membership, at an added cost
- SPJIMR will issue your program certificate directly within 90 days of program completion
Brand Strategy Course Details
Understand the concept of a brand, relate it to the business challenges you face, and formulate customer-focused solutions with this professional brand strategy program. Leverage SPJIMR faculty expertise with live classes and a case study-based approach.
Learning Path
Get started with the Professional Certificate in Brand Strategy program and explore everything about it. Kickstart your Brand Management and Strategy journey with this orientation session and get to know what this carefully curated program offers.
Start your journey towards enhancing your ability to build and manage customer-focused brands to drive profits and organic growth. In this Professional Certificate in Brand Strategy course, explore the basics of brand management and strategy.
Learn about the 5C’s — Company, Collaborators, Customers, Competitors, and Context — and its applications. Learn how the 5C’s are used to make informed decisions with help of situational analysis.
Learn how to analyze the market to find opportunities for your brand, choose a positioning strategy, and create a plan to achieve the brand's goal.
Understand what a brand stands for, what shapes its overall identity, and how it aims to invoke a particular thought, feeling, or emotion in consumers.
A brand's visual identity is the aesthetic embodiment of its positioning and personality. Learn how to develop a brand's visual identity in this course by developing a cohesive system of design elements such as logos, colors, typography, illustrations, and photographs.
Identify and explore various channels for marketing communications that will reach your brand’s target market effectively in this course.
Learn how to create your brand with help of social media in today’s fast-paced digital world.
Learn how to effectively create, implement, and manage several brands inside a firm to maximize market penetration and reduce brand overlap.
Learn about brand architecture so you can clarify what the relationship between different brands and customers is, and how they perceive them. A great brand architecture serves as a roadmap for brand identity, development, and design while also enhancing flexibility for future product or service extensions.
Learn how to manage brands in different stages of the brand life cycle.
This Professional Certificate in Brand Strategy course will teach you how to assess the overall impact of your brand. Determine whether consumers are willing to pay extra for your brand and how they feel about it.
Attend online interactive brand strategy masterclasses by SPJIMR and gain insights about latest advancements and trends in brand management.
The bond between a brand and a customer is unique and has the potential to benefit both parties. You will learn how to develop a strong relationship with your customers and brand in this Brand Strategy course.
Put the knowledge you've gained in this Brand Strategy program to work in this course. Create a brand strategy for the given problem statement and present it to SPJIMR faculty. The capstone project, the last in the learning process, will also enable you to demonstrate your competence to potential employers.
Program Advisors
Ashita Aggarwal
Marketing Professor, Chairperson - PGMPWMarketing Professor, Branding Enthusiast, Consumer Insight Consultant, Consultant and Researcher of Consumer-Brand Relationships and Design Thinking Trainer; Dr. Ashita has over 21 years of experience in corporate and academics.
Janakiraman Moorthy
Professor and Chair, MarketingDr. Janakiraman Moorthy is a Marketing Professor. He has been associated as visiting professor at Krannert School of Management and at Purdue University in the marketing department. Before this, he served as Director and Professor of Marketing at Institute of Management Technology, Dubai.
Shabbir Husain R.V.
Assistant Professor, MarketingDr Shabbir Husain R.V. holds a doctorate (FPM) from XLRI, Jamshedpur and PGDM from IIM Calcutta. Before joining SPJIMR, he had over 16 years of work experience in organizations including BCG, Tata AIA Life, TCS, and top academic institutions including IIM Udaipur and IIM Raipur.
Batch Profile
This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryConsumer Service - 37%BFSI - 9%Healthcare - 20%IT - 15%Marketing - 11%Other - 8%Companies
Learner Reviews
Admission Details
Eligibility Criteria
For admission to this Professional Certificate in Brand Strategy, candidates should have:
Brand Strategy Course FAQs
What are the eligibility criteria for this Professional Certificate in Brand Strategy?
For admission to this Professional Certificate in Brand Strategy, candidates must possess below criteria:
- A bachelor's degree with a minimum score of 50%
- At least 2 years of experience
- Marketing background is not required
What should I expect from the Professional Certificate in Brand Strategy ?
As a part of this Professional Certificate in Brand Strategy, you will receive the following:
- Program Completion Certificate from the prestigious SP Jain Institute of Management & Research
- Become eligible for SPJIMR Executive Alumni Network membership post-program completion, at an additonal cost
- 50+ hours of live interactive classes delivered by faculty members from SPJIMR to enhance your learning experience
- Industry-relevant curriculum designed and delivered by SPJIMR faculty members
- Industry-relevant, case-based learning
- 2-day campus immersion at SPJIMR, Mumbai at an additional cost
- High-level peer interaction with like-minded professionals
- Practical exposure through hands-on projects & Capstone presentation
- Simplilearn's JobAssist to help you get noticed by top hiring companies
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What are the benefits of SPJIMR Executive Alumni Network membership and how to avail it?
You will become eligible to avail SPJIMR Executive Alumni Network membership post-program completion, at an additional cost. There is a one-time nominal fee of INR 5000/- + 18% GST.
On availing the SPJIMR Executive Alumni Network membership, you will receive the following benefits:
- A lifetime 'Executive Alumni Status' from SPJIMR
- Access to the Executive Alumni Portal
- Invitation to SPJIMR webinars and business conclaves (T&C apply)
- Access to SPJIMR library on campus (browsing only)
- Alumni discounts on Management Development Programmes
- Campus updates
- Access to SPJIMR Merchandise
Please note that SPJIMR reserves the right to change alumni benefits and fees at its discretion at any time without notice.
Is there a campus immersion with this Brand Strategy program?
Yes, there is a 2-day campus immersion at SPJIMR, Mumbai with an additional cost of INR 9000 + GST.
The on-campus immersion itinerary includes, sessions, meals, campus tour and team activities over two days.
What is the admission process for the Professional Certificate in Brand Strategy program?
The admission process for this Brand Strategy program consists of three easy steps:
- Interested candidates need to apply by submitting the application form online
- Candidates will be shortlisted by an admissions panel based on the application submitted
- Selected candidates will be awarded an offer of admission which is accepted by the candidate upon payment of the program fee
Will financial aid be provided to enroll in this Professional Certificate in Brand Strategy?
To ensure money is not a limiting factor in learning, we offer various financing options to help make this program financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.
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